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"Making It Rain" Book Cover

Make It Rain On Your Firm

Learn The Critical Soft Skills Law School Never Taught You
"Making It Rain" Book Cover

Make It Rain On Your Firm

Learn The Critical Soft Skills Law School Never Taught You
"Making It Rain" Book Cover

Making It Rain

Is your pipeline weak? Do you struggle to win clients? This is the book for you. Four decades and more than 200 jury trials, distilled into actionable strategies.

Learn how to:

  • Create raving clients
  • Receive consistent referrals
  • Develop the professional autonomy you crave
Shadi Alai Shaffer portrait

As an attorney who started my own firm, 'Making it Rain' is an invaluable roadmap for any attorney going out on their own. Robert Hartmann cuts through the typical marketing gimmicks and focuses on what truly matters in this profession: the power of authentic relationship-building. Many of the strategies Bob outlines—specifically regarding how to systematically nurture a referral network—are the exact steps I relied on to build my own practice from the ground up. Today, all those years of relationship building has paid off, and Bob's book provides the exact roadmap attorneys need on how to build a firm that law schools historically have not provided.
What makes this book stand out is its practicality. Bob doesn't just tell you to 'network'; he shows you how to do it with integrity and purpose. Whether you are a solo practitioner just starting out or a seasoned lawyer looking to stabilize an unpredictable pipeline, this book provides the clarity and tools you need to build a thriving, referral-based business. I highly recommend it to any colleague who wants to turn their professional relationships into a consistent engine for growth

Shadi Ala'i Shaffer Esq.
Partner, Asset Protection & Elder Law Center
cynthia sender portrait

Bob Hartmann’s book, and the methods outlined, resonate with any solopreneur reliant upon referrals to grow and sustain their business. Whether in the legal field or other professions, “Making it Rain” defines solid examples of how to build a network and leverage those resources to build a consistent business. I highly recommend this book, and give it a 5-star rating, to those looking for a practical guide, amusing content, and inspiration. 

Cynthia Sender
Founder, Cynthia Sender Insurance Services
Gary Johnson Portrait

What sets this book apart is how real and field-tested it is. Bob doesn't offer theory. He teaches what he has lived as a criminal defense attorney who built a highly successful practice from scratch.

Gary Johnson
Founder, J2 Marketing Consultants
ROBERT HARTMAN holding his book: Making It Rain
A Message from Bob

My Why

Watching my daughter struggle to break into the profession, and seeing talented attorneys trapped in unfulfilling jobs, inspired me to write the book I wish I’d had when starting out.

Being a good lawyer is no longer enough to be a profitable lawyer. Increasingly, legal research and analysis can be automated or outsourced. What can't be replaced? Your ability to attract the right clients, earn trust quickly, and build relationships to sustain a thriving practice. That's rainmaking.

Bob Hartmann, Esq.
The gap between legal education and practice management is vast. You can write brilliant briefs and still struggle to bring in business.

The problem is simple: law school never taught you these skills. But they're just as critical as your legal expertise.

What’s Inside These Pages

Whether you’re considering launching your own practice or working within a large firm, excelling at business development isn’t a nice-to-have. It’s a must.

You'll discover:

  • Why empathy enables you to quickly build trust with prospects
  • How thoughtful responsiveness generates more referrals
  • The art of networking without feeling salesy
  • How to turn one-time clients into long-term advocates
  • How to build a sustainable practice that doesn't consume your life

At a Glance

Chapter 1: The Case for Empathy
Understanding client fears translates to better outcomes and fewer complaints.
Chapter 2: The Rainmaker Mindset
Making the mental shift from employee to owner.
Chapter 3: Planning Your Transition from Employee to Owner
The critical decisions before you open your doors.
Chapter 4: Building Your Practice
Foundational systems for establishing sustainable growth.
Chapter 5: Networking: The Engine of Growth
Building relationships to generate referrals naturally.
Chapter 6: Hustle, Show Up, Repeat
Fostering your reputation through relentless visibility.
Chapter 7: The Power of Referrals and Relationships
Creating a practice referral sources return to again and again.
Chapter 8: Turning Clients Into Advocates
Why clients come back and why they refer others.
Chapter 9: Scaling Smart
How hiring the right people frees you to expand your influence.
Chapter 10: Work, Life, and the Business of Balance
Building a practice that doesn't consume you.
Chapter 11: The Endgame: From Legacy to Leverage
Establishing a practice that survives and thrives.

Quick and Life-Changing Read. Zero fluff.
Just proven strategies for building a winning firm.

What’s Inside These Pages

Whether you’re considering launching your own practice or working within a large firm, excelling at business development isn’t a nice-to-have. It’s a must.

You'll discover:

  • Why empathy enables you to quickly build trust with prospects
  • How thoughtful responsiveness generates more referrals
  • The art of networking without feeling salesy
  • How to turn one-time clients into long-term advocates
  • How to build a sustainable practice that doesn't consume your life

At a Glance

Making It Rain leans into one of the most powerful business development tools: empathy. Before worrying about marketing tactics or SEO strategies, you need to think like the referral partners who will build and maintain your pipeline. The book also tackles something critical you don't learn in law school: making the mental shift from employee to owner, seeing your practice not as a job but as a business you're building from the ground up.

Most of all, this book shows that the heart of networking for lawyers is relationships. You'll discover how to create a reliable system that generates referrals naturally through consistent visibility and genuine connection. Learn why showing up matters, how to create a practice that referral sources return to repeatedly, and how to develop the long-game approach that will sustain a book of business throughout your career. This is about establishing a profitable legacy and leveraging it for lasting success.

Quick read. Zero fluff. Just four decades of proven strategies for building a practice clients trust, referral sources recommend, and you can sustain for the long haul.

"Making It Rain" Book Cover
Get the Book

Making It Rain:
The Art of Building a Successful Law Practice

Available in Paperback, Hardcover, and eBook.

Whether you're planning to launch your own firm or seeking to elevate your existing practice, Making It Rain gives you an invaluable business roadmap.

The Law Firm Startup Checklist

Get Your Complimentary Law Firm Startup Checklist

From codifying workflows to setting your hourly rates and retainer requirements, you've got critical decisions ahead. This is the checklist I wish someone handed me when I started out. Before you invest thousands in marketing or bring on your first employee, get the fundamentals right. That's what sets you up for sustainable success.

What's covered:

  • Practice structure, systems, and finances
  • Referral source setup
  • Intake process
  • Typical startup expenses
The Law Firm Startup Checklist cover
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